
There are many different variations of the 3 second rule, in our industry it represents the maximum amount of time it should take a for a viewer to interpret a company logo, outwardly radiating waves have become a universal symbol for electronic communications and in this logo they create a connection with the communications industry instantaneously.
Logo Design Categories: Business Logo Design, Corporate Logo Design, Entertainment Logo Design, Modern Logo Design, Professional Logo Design
In this concept the synergy between the company name and the icon bonds them together, creating a professional corporate image that is easily recognisable and guaranteed to leave a lasting impression.
A very busy market place like that of the extreme sports industry commands a well balanced approach to logo design, although it's important to create a logo that is unique and powerful enough to stand up on its own, it's equally important to create an identity that will not look out of place within the current trends of the industry.
Occasionally the company name defines the colour palette; in this scenario it would be hard to imagine any other combination of colours creating the right effect.
Before embarking on any logo design project it's important to be aware of any possible future uses, as this logo is for the surfing industry it's designed to perform well on surf boards, clothing, and other sports related equipment, easy to interpret bold shapes also enable this logo to remain effective on very small items like the zip of a jacket or a key ring.
Colour plays a huge role in memory recall; it stimulates the senses, instantly conveying a message like no other medium, the colour blue projects a trustworthy, dependable, responsible persona and is the perfect choice for this company.
Fine art is an inspirational concept to work with, here soft colours are delicately blended together and combined with an elegant typeface to create a corporate brand identity that is very fitting for this industry.
A logo that captures the zany personality of this young, funky company.
Creating a visual interpretation of something you cannot see, like sound, can be quite challenging in a small corporate icon, here this has been achieved by combining dynamic lighting effects with a radiating symbol and the overall appearance of this logo suggests a digital sound experience of the highest quality.
A logo is just one part of a brand identity, this concept is divided and intro three sections to represent the three different services the company has to offer, the colour connection becomes apparent on their corporate stationery as items of each service are listed within their associative colour group.
A high performance logo that is astonishingly simple, this logo retains certain characteristics of the industry it resides in, yet is unique, simple, and incredibly easy to remember.
Oudega is a building company so it makes a lot of sense to illustrate a property within their logo; it is also a picturesque little village tucked away deep inside the Netherlands, knowing this inspired us to incorporate a scenic element into this design and projects the company in a very positive light.
A logo is just one part of a brand identity, this concept is divided and intro three sections to represent the three different services the company has to offer, the colour connection becomes apparent on their corporate stationery as items of each service are listed within their associative colour group.
This logo presents a great opportunity to talk a little bit about composition, the uniform size of the circles and the equidistant spacing between them clearly illustrate two key features of good composition, although it's rarely this apparent, good composition is the fundamental component of every great logo.
In this concept subtly textures are introduced to represent the fabric materials you would associate with interior design, a handwritten typeface compliments the style and rounds it off with a nice personal touch.
The main icon in this logo is universal; anyone who looks at the abstract blue shape in the centre will instantly recognise it as a wave and know the company has a connection with the ocean. On a purely aesthetic level the circle encapsulating the design gives the logo a clean, professional, polished look.
It's fairly common that your target audience will be of a particular age group, this logo adopts a style reminiscent of classic arcade game titles to create a nostalgic effected that will appeal to an older crowd.
Initials are very popular in logo design as they are naturally associated with the company name and make it easier to remember, when adopting this approach it's important to remember there will be many companies out there with the same initials so it's imperative to display them in a unique way.
The addition of smooth metallic surfaces to a logo can go a long way to defining the company image; here the smooth curves and polished surfaces combine to promote a hi-tech company on the cutting-edge of technology.
On this occasion the initial concept was to use the base foundations of a property to create the logo, as the designs evolved the visual aspect of the original idea faded and a new concept was born, the end result is a visually enticing logo that is very fitting to the industry, its style, colours and subtle metallic effects project a corporate company image of premium qualities.
This is a very powerful logo, the name Zakaria on its own doesn't represent anything to the majority of people but one look at the logo and you'll know it's a coffee shop; the smooth style and natural colours create the impression of a tasteful establishment with a warm atmosphere and comfortable surroundings.
Space can be interpreted in a number of different ways, the blank square conveys an empty advertising space and the absence of a planet between the planetary rings creates a global space, by executing the overall concept in a futuristic style we present a logo that is also symbolic of the space industry.
A gene pool is not something you can see so by making this logo circular and floating smaller objects in the middle we have created a visual interpretation of a pool of genes. By using raised 3D, chrome and metallic effects we have also shown the company to be state-of-the-art and on the cutting edge of their industry.
A great example of how 3D perspective can be a very effective in modern day logo design, here it adds an element of depth to the logo whilst maintaining a more traditional corporate feel.
Advanced design techniques became essential in this concept to project the company in the correct light, integrated three-dimensional shapes create a strong, solid structure to represent a robust, secure, dependable company and the shiny metallic surfaces give the logo expensive financial qualities.
A beautifully illustrated concept conveying a green future where energy can be sourced in harmony with nature, the light bulb has become a universal symbol of energy and the green abstract shape in the centre is unmistakeably plant growth, this concept is so well executed its meaning is understood by everybody.
There seems to be a myth in this industry that suggests a corporate logo should adhere to very specific guidelines, at Pro Logo we feel it's important not to limit your imagination in this way, this logo is proof in the pudding that corporate logos can be funky, fun and alternative.